An Introduction to Sustainability Tracking and Sport

This blog piece forms part of the introduction to our latest white paper, on tracking your sustainability efforts to measure and improve standards. Sustainability tracking is pivotal but it is currently done poorly. This piece examines that, and looks at the potential benefits of sustainability tracking done well.

Proving your sustainability improves your reputation with consumers and sponsors, increases your appeal as an employer and a partner, and boosts your adherence with governments and regulations. To achieve that you need to aggregate the increasing amount of data and targets in one platform to improve reporting, version control, data management and staff engagement.

Organisations in this industry need to invest an increasing amount of time and money into a system to track and report on their sustainability data. However, that is currently a task done largely inefficiently, using spreadsheets. 

Lacking a collective repository for sustainability data creates issues for organisations:

• A burdensome manual task of collecting and storing data in a clunky spreadsheet;
• Version control of offline information - information gets mixed up and delegation to a wide range of stakeholders is difficult;
• Inconsistent internal / external reporting - organisations cannot prove sustainability efforts to board level and external parties;
• Poor data management - organisations can't push forward with sustainability efforts and so lose money and reputation.

But sustainability tracking done well can bring many benefits.

• Engage your team in sustainability efforts
• Report on your achievements for stakeholders
• Demonstrate your achievements to fans
• Adhere to government regulations
• Empower an equal and diverse workforce

Organisations in sport and events are investing in sustainability tracking now.

WeTrack's Sustainability Tracking Software...

...is now live! Learn more about our sustainability tracking module or get in touch for a demo. We enable organisations in sport, events and venues to track their sustainability properly, with one home for their complex set of sustainability data.